A third-generation farmer and entrepreneur. He graduated from the University of Wisconsin at Madison with a Bachelor’s degree in Agronomy and Master’s degree in Poultry Science. His research has resulted in patents for both fat and cholesterol reduction in shell eggs. John recently earned his PhD in Avian Ethology at the University of Kentucky, where he focused on the study of natural chicken behaviors. John founded Egg Innovations in 1999, and has grown the business steadily to become the largest supplier of only free range and pasture raised eggs. He serves on numerous industry boards and committees, and has been recognized for his volunteer work, including being inducted into the Wisconsin 4-H Hall of Fame and named an Outstanding Alumni of the University of Wisconsin. He and his wife Cathy were selected as the United States’ Outstanding Young Farmers by both the American Farm Bureau Federation and the National Jaycees Organization. John has served as past President of the Wisconsin Agricultural Alumni Association, The Wisconsin 4-H Foundation, and Organic Egg Farmers of America.

Leading the marketing efforts of Egg Innovations, Shawn Hendrix brings more than 20 years of marketing and creative experience to his leadership role. With a Bachelor of Art in Studio Art, Graphic Design and Minor in English; Shawn has experience from many industries including more than 15 years within food and beverage that he brings to the team. Under his guidance Helpful Hens, the first to the market regenerative farmed premium egg brand, is growing its presence coast to coast. Additionally, his efforts to redefine the family values brand Blue Sky Family Farms allows for its continued growth in the free-range and pasture-raised eggs categories. By driving product and brand values with strategies to understand who our consumer is, what they want, and how we can help them; Shawn brings tactics forward to resonate with consumers, allowing the brands of Egg Innovations to achieve success.

Attended St. John’s University and Capella University, graduating summa cum laude with a degree in Business Management, with an emphasis in Leadership. Steve’s 25+ year career in the CPG industry has been focused primarily on food, working for a variety of companies including; Bimbo Bakeries/Sara Lee, Schwan’s Company, and Sparboe Foods. Areas of focus include Sales, Marketing, Customer Strategy, and Business Development. Steve joined Egg Innovations in March 2020.